Events Planning in the Digital Age: Tools for Planners

Apr 26, 2019

Every event organizer would understand the need for the ability to multitask effectively while being under pressure. It is their job to make sure everything is in place, which proves to be complicated and time-consuming when done manually.

It speaks particularly true for event managers who do not only keep tabs of everything but also work to ensure attendee satisfaction and the ROI of the event itself.

With that in mind, event management tools become crucial more than ever – and while we can’t deny the fact that post-its, spreadsheets and notepads are already things of the past, there are in fact, modern project management tools that meet the demands of the modern day.

But, which tools are the ones for you?

As a reputable dinner and dance event planner in Singapore, we know that there is now a wide spectrum of tools you can use to promote your event and invite your targeted market to participate. We have tested out different event management tools in the past and along the way, we were able to filter the ones that are specifically created to match the way we work today.

In this article, check out our list of some of the crucial tools you need for streamlined and modern event management.


Event Promotion Tools for Modern-Day Planners

Attendee Registration Services

Gone are the days of signing up paper forms and queuing for registration for events. An increasing number of event managers are embracing online registration services, regardless of the size of the event they’re hosting.

Online registration not only eliminates unnecessary paperwork, it also improves efficiency and maximising marketing capabilities by allowing participants to sign up in the most convenient way possible.


Your Best Bet in Attendee Registration:

  • Eventbrite – Eventbrite is an event registration software that is used across all industries. It’s regarded as a user-friendly and convenient option for small gatherings. The only downside is that it tends to lack user engagement functionalities. Rate starts at 2% + $0.79 per paid ticket.


Website Builder

Users who are looking to attend your event will want to search for it online. Be sure to create a fully functioning website where you can post updates about the event activities, schedules as well as a way to purchase tickets.

Your website should be responsive across all devices including desktops, tablets, and smartphones. It will be one of the best marketing tools at your disposal, which you can easily repurpose for your succeeding events.

Some ways you can make the most out of your event website include:

  • Sharing pictures and other visuals from your previous events
  • Publishing videos of guest speakers and their presentation slides
  • Promote your upcoming events early to build up excitement


Your Best Bet in Website Builder

  • Bizzabo – A mid-range solution that gets respectable reviews, Bizzabo is praised for its multi-functionality and user-friendliness. It brings together registration and ticketing, announcements, promotions, and more in one platform.


Social Media Scheduling Tools for Content Marketing

When it comes to event marketing, building your promotion strategy around social media is a must. You can take advantage of the event features on Facebook and while you’re at it, look into ways how you can utilize Instagram and Facebook as well.

Event planner tools including social media scheduling make it easy for you to schedule and publish content and at the same time, monitor their performance and engagement. An added benefit, these tools also make it easier for you to establish relationships with your audience even ahead of the event.


Your Best Bet in Social Media Scheduling

  • HootSuite – HootSuite is an in-demand social media management tool that allows you to manage all your channels from a single dashboard. It helps you stay involved with your attendees even long after the event.


Successful event planners are not only organized and passion-driven but also invest in the latest available tools for the job. Today, and moving forward, event professionals will have to update themselves with modern event management tools so they’ll not be left behind.

Nevertheless, if you need the skills and resources of a professional, you can always reach out to an event management company in Singapore.

Get in touch with us today!