Ben & Jerry’s Product Activation

Through their well-established social media strategy, Ben & Jerry’s, the well-known ice cream manufacturer, found that fans like the taste, but focus more on Ben & Jerry’s promotions and availability.

Thus, Ben & Jerry’s seek to engage consumers with the brand through a series of road shows that offer new flavours for people to try for free and to aim to promote the brand’s image.

Tasked to achieve this main objective, Prestige Edge engaged promoters for Ben & Jerry's for product activations that took place at various super and hyper marts across Singapore such as Giant and NTUC Fairprice, in a bid to increase brand awareness and improve sales of the ice-cream.

ABOUT THE PROJECT